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Budget Optimization in the Cookie-less Era: Implementation Design for Profitable 'Active AI' Combining Bayesian MMM (PyMC) and Mathematical Optimization

Now that attribution is failing due to cookie regulations, is your MMM (Marketing Mix Modeling) ending up as nothing more than a report? Decision-making that relies on human intuition—such as 'this ...

Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...

Spatially explicit population model can improve pesticide risk assessments in agricultural landscapes

A team of international scientists and risk assessment experts has developed a foundational blueprint for an innovative ...
GitHub

Proposal: replace GB feature selection with feature ranking (ordered, clustered candidate list, but no hard pruning) #116

Customer stories Events & webinars Ebooks & reports Business insights GitHub Skills ...
GitHub

Dowell-Lab

Customer stories Events & webinars Ebooks & reports Business insights GitHub Skills ...