Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
The Lancet

Uncovering the post-pandemic timing of influenza, RSV, and COVID-19 driving seasonal influenza-like illness in the United States: a retrospective ecological study

aMachine Intelligence Group for the Betterment of Health and the Environment, Northeastern University, Boston, MA, 02115, USA bNetwork Science Institute, Northeastern University, Boston, MA, 02115, ...
The Upcoming

Best free online platforms for learning data analysis and market research in 2026

Data analysis is no longer a specialist skill reserved for analysts. It now supports finance, trading, ecommerce, marketing, ...
The Lancet

Seasonal vaccine-induced immunity shows preserved cross-reactivity to H3N2 subclade K in adults

aDepartment of Microbiology, Icahn School of Medicine at Mount Sinai, New York, NY, USA bCenter for Vaccine Research and Pandemic Preparedness, Icahn School of Medicine at Mount Sinai, New York, NY, ...
GitHub

Ndvi2Gif: Multi-Seasonal Remote Sensing Index Composites

Richter's stained glass in Cologne Cathedral. Inspiration for this library. Ndvi2Gif is a Python library for multi-temporal remote sensing analysis with Google Earth Engine. It provides seasonal ...