Apple CEO Tim Cook called the memory chip shortage a hundred-year flood as Musk agreed, forcing Apple to raise Mac and iPad ...

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in ...

The memory situation 'has become unsustainable' and price hikes are 'unavoidable,' Apple's CEO tells The Wall Street Journal, though he doesn't provide specifics.

Forty years ago, Apple made a TV ad that showed how personal computing would liberate us from Big Brother. Rather than being performed by some cold, faceless and distant corporation, computation would ...

Apple has warned that rising memory and storage chip costs driven by AI demand are forcing “unavoidable” price increases across its products, as CEO Tim Cook flags mounting supply chain pressure and t ...

John Ternus, the company’s senior vice president of hardware engineering, will replace Cook as CEO on September 1. Cook will stay on as executive chairman. Cook’s departure had been speculated upon in ...