Apple CEO Tim Cook called the memory chip shortage a hundred-year flood as Musk agreed, forcing Apple to raise Mac and iPad ...

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple CEO Tim Cook warns that skyrocketing memory chip costs have made consumer price increases "unavoidable." ...

CNBC’s MacKenzie Sigalos reports on Apple’s push to secure more memory for its AI iPhone cycle, including talks with ...

Forty years ago, Apple made a TV ad that showed how personal computing would liberate us from Big Brother. Rather than being performed by some cold, faceless and distant corporation, computation would ...

The artificial intelligence boom is creating winners and losers in places many investors never expected. While most attention ...

RAMaggedon claims another one.

Tim Cook's massive investment has had a decisive impact on Apple's bottom line.

From green bubble stigma to celebrities championing Apple Watches, the Tim Cook era is one of elevated prestige for those owning Apple products. David Lumb is a managing editor for the mobile team, ...

John Ternus, the company’s senior vice president of hardware engineering, will replace Cook as CEO on September 1. Cook will stay on as executive chairman. Cook’s departure had been speculated upon in ...